This week Bob Pittman’s Math & Magic: Stories From the Frontiers of Marketing, Pittman sits down with Bertha González Nieves, CEO and co-founder of Casa Dragones. Hear how Bob and Bertha decided to launch a tequila company together, why Bertha decided to place her brand around chefs and artists rather than traditional celebrities, and how locating the spiritual home of the product has helped guide so many of Casa Dragones’ branding decisions.
You can take a listen to this week’s episode HERE.
