A Typical Talent Today Is…
(By Jeff McHugh) If I ask you to imagine James Bond, you might visualize Daniel Craig. But when he was first cast, there was controversy. A “Blonde Bond?” Inconceivable! But once we saw the film, Craig quickly busted down that boundary.
Setting Advertiser Expectations
(By Bob McCurdy) I thought it worthwhile to review some marketing fundamentals that can serve to elevate our client conversations/education efforts and assist in more effectively guiding their ad spend.
Lopez Gets Rapid Promotion
Paco Lopez has been promoted to PD at Beasley’s Jammin’ 105.7/KOAS-FM in Las Vegas. Lopez, who joined the station in June 2019, will also continue as the afternoon drive personality.
Documenting That Your Listeners Are Not Typical
(By Charlie Sislen) In my previous post, "Convert Your Listeners Into Dollars," I outlined how a broadcaster can convert their cume into spending power by using locally driven data. Using local expenditure data is a powerful tool.
Tino Cochino Adds Phoenix
Phoenix’s 104.7 KISS FM is picking up Tino Cochino Radio, starting Monday evening. Cochino, alongside Raquel Marquez and DJ Nicasio, is syndicated nationally by YEA Networks across more than 50 markets
Beasley Joins With Red Cross In Hurricane Relief
Beasley Media Group has partnered with the Red Cross in conjunction with the company’s on-going Community of Caring Initiative to support individuals and families directly impacted by Hurricane Dorian in the Bahamas and the U.S.
New Training Program For First-Time Managers
The NAB Leadership Foundation has launched an online education series for first-time radio and television station managers as they transition from individual contributor to experienced team leader.
iHeart Launching Original Podcast From Nashville
Later this year a new podcast called Make It Up As We Go will take an inside look at songwriters in Nashville, highlighting how country songs are created.
WWL And Radio.com Will Stream LSU football
In the past, WWL had to black out LSU programming. The WWL website says, "Officials with both the radio station and LSU have heard the fans' demands that everything be available online."
NPR Hires New CEO
In October John Lansing will be the next President and CEO of National Public Radio. Lansing will succeed Jarl Mohn, who has been CEO and President since 2014. Mohn will stay on as President Emeritus & Co-Chair of the 50th Anniversary Campaign.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
