News

(By Alec Drake) When you walk into a social setting, your first inclination is to read the room. In a professional sales setting, when meeting someone for the first time, being able to read the room now has financial implications.

(By Marc Greenspan) While Nielsen data may be the pricing tool of our industry, qualitative data is the selling tool. It does not matter if you are using Scarborough, The Media Audit, or other qualitative tools; they must be used effectively to have a positive impact on sales.

(By Mike McVay) Christmas decorations are already appearing in stores just as Halloween decorations are going up. Consumers grumble, but they shop anyway, because not everyone wants to wait for “the season” to make their purchases. The same type of grumbling takes place among radio audiences every year. “

(By Loyd Ford) This is not meant to be a fun article. This is about becoming more aggressive and seeking opportunities frankly necessary to move your business forward if you are a local radio owner, market manager or a sales manager today.

Max Media has announced the return of  Mike “Moose” Smith as Operations Manager for the Hampton Roads cluster. In 2018 Smith was VP/GM  of the Hampton Roads Carolina cluster. 

The Audacy station is reporting that Jim Mathews was killed in an attempted murder suicide at Mathews' home. Police are calling it a "domestic situation." Matthews' was killed and his 35-year-old girlfriend and their two children were injured.

iHeartMedia and Neustar are partnering on a solution for end-to-end marketing attribution for broadcast radio. The solution aims to seamlessly integrate iHeart’s radio engagement data with Neustar’s customer-level marketing attribution models.

Actor, producer, entrepreneur and activist Wilmer Valderrama has expanded his role with My Cultura Podcast Network to become a shareholder. He will help to curate the network's slate of Latinx-focused podcasts and has committed to five new shows that will be executive produced by and/or star him.

Cumulus Media has signed a podcast partnership with YAP Media to monetize, market, and distribute all of their shows. Joining the Cumulus Podcast Network is YAP Media’s flagship podcast, Young and Profiting, hosted by YAP Media founder and CEO Hala Taha.