Creating a Better RETAIL Strategy for Your Business
Finally, your client is ready to target the Latino market! How do you help them develop a winning game plan that unlocks the power of Latino consumers? Jose Gónzalez, GM and strategic director at Pólvora Advertising, has helped brands including Ace Hardware, Century 21, Disney Baby, and many others to increase Latino cash-register rings and he'll be at Radio Ink's Hispanic Radio Conference, March 22-23 in Fort Lauderdale.
Dallas Stations Raise Over $1.2 Million In 2015
In 2015 Cumulus' Dallas cluster of radio stations raised a total of $1,212,089 for local and national charities. The stations raised funds, supplies, and awareness for many charitable organizations through events and on-air and online promotions.
Cumulus Indy Delivers Tons Of Water To Flint
Cumulus' Indianapolis stations WRWM-FM and WJJK-FM, in partnership with the Midwest Food Banks, Metro PCS, and two local TV stations, collected bottled water for the citizens of Flint, MI. 205,000 bottles of water and 200,000 gallons of water were collected.
Listeners To Pick Best Super Bowl Radio Ad
Westwood One is sponsoring its third annual Super Bowl Sound Awards for Excellence in Audio Creativity. The contest will feature the national commercials airing on all stations carrying Westwood's Super Bowl broadcast.
Carly Leads The Pack Using Radio
With the Iowa caucus now in the books, Media Monitors has released new radio spot numbers in the primary races in both Iowa and New Hampshire. In the three markets: Des Moines, Quad Cities, IA, and Omaha, NE (includes Council Bluffs, IA), that Media Monitors focused on, spots for Carly Fiorina’s super PAC, CARLY for America top the list at 1,435.
TV Political Commercial Clutter: When Is Enough, Enough?
(by Bob McCurdy) We worked closely with Pat McGee of the Katz Radio Group and Media Monitors to pull the following information. We wanted to quantify the amount of TV clutter leading up to the last presidential election, recognizing it can serve as a harbinger as to what we can expect this year.
RDR Releases Product To Help Increase Political Ad Sales
Revenue Development Resources says it's providing stations with access to the Edmonds Political Contact Database that provides contact information for thousands of candidates and campaigns, from justice of the peace to presidential campaigns.
No Changes For Radio’s Top Advertisers
It was steady as she goes for radio's top five advertisers for the week of January 25. Walgreens held onto the top spot airing 63,506 commercials, followed by GEICO with 42,226.
Despite Snow, January Auto Sales Look Strong
J.D. Power reports that radio's largest advertising category will report a very good month to start off the year selling an average of 36,499 new-vehicles every day. The seasonally adjusted annualized rate (SAAR) for January is expected to reach 13.9 million units, up from 13.8 million in January 2015.
Radio Nominees Announced For ACM Awards
In the National On-Air Personality category, the nominees who are up for the ACM award are: Blair Garner and Chuck Wicks from America’s Morning Show, Cody Alan (CMT After MidNite), Lon Helton (Country Countdown USA), Lorianne Crook, Charlie Chase (The Crook and Chase Countdown), Sam Alex (Taste of Country Nights), The Bobby Bones Show, Whitney Allen, Jackie Stevens, Mike McNamee (The Big Time). The winners will be announced in Las Vegas on April 2. Here’s a complete list of this year’s ACM radio nominees:
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