Pandora Ad Revenue $313 Million In Q4

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All in, Pandora generated $392.6 million in the fourth quarter of 2016, which includes the $313 million in ad revenue, $60 million in subscriptions and other revenue, and $19.4 million in ticket service revenue. The advertising revenue was up 16% over the fourth quarter of 2015. Local advertising revenue accounted for 27% of total ad revenue, up 26% year-over-year in Q4.

Pandora Uses Over 50% Of Its Revenue For Content

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The newly implemented CRB rates took their toll on Pandora. In 2016, content costs represented 53% of total revenue up from 52% in 2015. Total content costs rose by almost $124 million dollars in 2016

Nielsen Q4 Revenue Up, Income Down, Audio Down

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Revenue for the ratings firm was $1.66 billion for the fourth quarter of 2016, which is an increase of 2% over Q4 2015. Net income for the fourth quarter of 2016 decreased 36.7% and the audio division (radio) was down 1.6%.

UMG Lineup For CRS Revealed

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It's one of the most popular events held every year at CRS. Universal Music Group Nashville brings most of their biggest stars to the Ryman Auditorium to play one or two songs for CRS attendees. This year's lineup, like every year, is outstanding...

Milwaukee. Also Home To Great Radio Content

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Great radio content comes from the big radio companies and single-station operators. It comes from all news stations, sports stations, and music stations. Our mission is to find that great content and share it with our thousands of daily headline subscribers. Alyssa Feuerer is the Marketing Director at 88.9 Radio Milwaukee. After she read our spotlight on 1010 WINS Monday, she reached out and shared a terrific story about how her radio station is producing great, and unique content, in the city of Milwaukee.

Another Reform From The New FCC Boss

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It appears new FCC Chairman Ajit Pai is cranking out a reform a day since he's taken over the corner office. This latest has to do with consent decrees and the Enforcement Bureau bypassing the full Commission before resolving issues. Pai wants the full Commission voting on the consent decrees, and so, it is ordered. Here's his full statement...

Townsquare Gets A Lower Interest Rate

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Townsquare will save about $750,000 in interest expenses after the company announced Wednesday it was successful at amending its senior secured credit agreement to reduce the interest rate on its term loan facilities due April 2022.

Motel 6 Wins Westwood Audio Contest

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The Westwood One Sports Sound Awards ranked the most popular audio commercials that aired on Westwood's broadcast of Super Bowl LI. Motel 6 landed the top spot as spokesman Tom Bodett tries to incorporate millennial lingo to promote the national chain.

Get Those Commercials Right

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(By Bob McCurdy) I recently worked with a client to refine his commercials. Radio talks about seguing from vendor to valued partner and this is one way to do it. Everything else about the campaign can be on target, the offer, the station, the daypart, but if the commercials are not “right,” the campaign will under-perform and leave dollars on the table.

Bubba Back On in Tampa

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Bubba The Love Sponge will be back on the air in his home market as of February 13. His new station is 50,000 watt news-talker WWBA-AM (820), owned by Genesis Communications. Bubba was dropped by Beasley in Tampa back in December. He's been involved in a ratings tampering case with Nielsen since late 2015.

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April 13, 2026

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