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The two sides had been operating on a month-to-month basis for two years and now there is a long-term deal that will make sure UMG artists stay put on the popular and growing Streaming pure-play.

(By Roy Williams) I’m experimenting with radio in a way that, for me, is new and different. Many of those who understand what I’m doing don’t agree with the fundamental premise of my experiment. But that’s not what worries me. I’m concerned about those who will agree with it and attempt it — and fail — and then blame me. I believe they’ll likely fail because they didn’t do it right.

(Paul Cramer) This “Uber-fication” of society has made it possible to fulfill human desires with ease and convenience. It’s also enabled consumers to be more fickle and to brand-switch near-instantly when they have a poor user experience. The consumer now has an unprecedented amount of control. What does this all mean for ad-supported radio?

(Ronald Robinson) To my own discomfort, I'm inclined to agree with the commentator who said, “In some contexts, we are all crazed primates.” I've also heard it put as “Monkeys with car keys.” Hardly complimentary. Although radio’s management might respond with vitriol, I submit the evidence of radio’s pervasive behaviors suggest they also agree with the premise.

The new show will air live during all 13 Tampa Bay Rays home games on Friday nights at Tropicana Field. The program will be hosted by iHeartMedia Tampa personalities Scotty Davis, Jay Recher, and Molly Giduz from the DraftKings Deck in center field at Tropicana Field. The program will also stream on Facebook Live.

Cumulus makes the flip on WWIZ-FM in the Ohio market. The new Oldies station is called "Z104, The Valley’s Good Time Oldies." The station was Alternative Rocker “ROCK 104.” Cumulus says, "Z104 fills the void left for Oldies lovers by iHeartMedia, when it flipped its former Youngstown Oldies station to Country last April."

The new station is called WAVE and will be broadcast on an FM translator that can be heard at 93.3 in the West Palm Beach market. Previously, the translator was carrying a simulcast of iHeart's over-the-air Country station called WAVE 92.7, but it will now have its own breaks, contests, and commercials, and Bobby Bones in the morning.

We put that question to Steve Meyers who was just promoted to Executive VP of Digital at Beasley. Meyers was with Greater Media since 2012 as Director of Digital Operations. After Beasley purchased Greater Media he moved into the position of Director of Digital Operations for Beasley and was promoted by the company this week. We spoke to Meyers at length yesterday about the future of digital revenue for radio, whether there is real money there and just how savvy your clients are about digital.

The Prometheus Radio Project has petitioned the Federal Communications Commission to issue an emergency partial stay regarding the Commission's plan to make a change in the rules that, instead of limiting FM translators to the areas where their 1 mv/m contour does not extend beyond the lesser of the AM station’s 2 mv/m contour or a circle 25 miles from the AM station, the translator can operate in any area where its contour does not extend the 1 mv/m beyond the greater of the 2 mv/m contour or 25 mile circle.

That's according to the latest data from Kagan and due mostly to the Entercom/CBS merger which was announced in February. The Entercom/CBS Radio Reverse Morris Trust tax-free transaction is valued at $2.86 billion. Kagan says at a 7X forward seller’s multiple, the 29 AM and 88 FM stations account for $2.5 billion, making this the largest radio transaction since 2006.