Paxton, Oliviero To Lead Entercom Format Captains
Entercom has announced who will lead all of its formats when the merger with CBS Radio is complete, which could come as early as this Friday. All format captains will report to Pat Paxton and Chris Oliviero. Here's who the company has named as Format Captains...
Oliviero Thanks Moore, Roberts
When you combine two companies as large as Entercom and CBS, not everyone gets to be a format captain. Steve Moore (News/Talk) and Tim Roberts (Country) were both format leaders for CBS Radio. EVP/Programming Chris Oliviero (pictured) sent a nice note out to CBS employees about both Moore and Roberts. Here's what it said...
JC Penney Nudges Down GEICO
On the Media Monitors weekly spot chart, JC Penney aired 42,743 commercials on radio stations all over the country to push GEICO into third place (39,035). The Home Depot held onto top place with 60,366 spots. With the holiday season approaching, national jewelry chain Jared enters the top five, at number four, with 27,217 commercials.
MIW Mentoring Program Open For Applications
The Mentoring & Inspiring Women in Radio Group has opened the application window for its 2018 Mildred Carter MIW Group Mentoring Program. The deadline to apply is January 12, 2018.
WRKO Gives Massachusetts Veterans A Boost
On Veterans Day, Entercom Boston’s WRKO hosted a radiothon at the Seaport Hotel in Boston to benefit Disabled American Veterans. $90,642 was raised for DAV of Massachusetts and their transportation program, to assist veterans keep their medical appointments.
Beasley’s WCSX Gets People Helping People In Detroit
94.7 WCSX-FM will hold their 3rd Annual “People Helping People” campaign in an effort to assist families in the Motor City who are facing challenges during the holidays. Happening now, through December 15, 2017, listeners are being asked to nominate families in need on the air.
Vegas Has A Holiday Station
And it's Beasley making the flip on Lite 101.5 FM. Ops Manager John Candelaria said, “Vegas certainly could use some holiday cheer with all that transpired recently in our community as a result of the October 1 tragedy. We want to be first in with the Christmas format for Vegas’ and provide that Holiday Feel-Good Soundtrack."
New Leadership Lineup For CMG Atlanta
Cox Media Group has appointed four leaders who will integrate CMG’s portfolio of properties in Atlanta beginning in 2018. Here are the leadership changes.
CBS Stations Now Available in Strata
One of the reasons CBS stations have under-performed is the lack of research being done at the stations, according to Entercom CEO David Field. This news comes from Strata on Friday. All 117 CBS stations are now available in the Strata software system. This means that these soon-to-be Entercom stations will be available to advertising agencies utilizing Strata.
A Little Waste & A Lotta Reach
(Bob McCurdy) As the advertising landscape becomes increasingly complex, it is critical that we elevate our marketing acumen. Here are three articles we all should be familiar with which reinforce the importance of reach and the idea of there being no such thing as a “wasted” ad impression.















