Headlines

On Monday Nielsen announced it will be increasing its diary market reports, that are now being done quarterly or twice per year, to monthly.

John Beck, who was GM for Emmis in St. Louis before the stations were sold back in February, is part of a group set to purchase four stations in Flagstaff, Arizona. Beck's new group is called Stone Canyon Radio & Marketing.

Maybe you can't make the Radio Show this year. Or maybe you'd like to recap a session later or use it as a training tool. You're in luck! The following sessions at the 2018 Radio Show will be streamed live and archived at www.radioshowweb.com for viewing anytime, anywhere...

Entercom and Telemundo Houston (KTMD) announced a multi-platform media partnership on Monday that includes distribution of content across all partner channels.

Ray Carroll is an AE for Cumulus in Houston. Ray is also a 2018 Radio Ink Radio Wayne finalist and he'll be hearing his name announced with just a few others at the Radio Show this week in Orlando. Ray told us about one success he's been having with the City of Houston that continues to grow every year. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

(By Bob McCurdy) I had a conversation with an extremely large national advertiser last week about the best way to maximize radio’s reach. He got me thinking. So what is the best way to schedule radio commercials to quickly generate the greatest reach? Let’s dig down.

(By Jeff McHugh) There are not many scripts for a drive-time entertainment radio show or podcast. Usually, one person leads and a partner or partners react to move the conversation forward, much like improvisational theatre. I recommend improvisation classes to build on your reacting skills. But until you find a group and get signed up, here are some games to play off-air with your team.

Kalil & Company announced the latest purchase for Educational Media Foundation. WPFM-FM (107.) in Panama City is being sold to EMF by Powell Broadcasting. The Powell Group owns stations in Panama City and Sioux City, Iowa. How much EMF is paying for its latest signal was not announced.

Broadcast attribution platform AnalyticOwl has launched NumericOwl, a predictive attribution benchmark tool. It's hopeful this new tool will help advertisers and media companies predict response levels to commercials.

At the Radio Show in Orlando next week, Matt Cowper's name will be announced following the Advertiser Breakfast, Thursday morning. Matt is a Radio Ink Radio Wayne finalist in the Stu Olds National Sales Manager category. The Beasley Media VP, based in Philadelphia, oversees Tampa, Vegas, Fort Myers, North Jersey, Boston, Fayetteville, Charlotte, Augusta, Detroit, and Boca.