Being Persistent Is The Key To Sales Success
Our thanks to 2018 Radio Ink Radio Wayne Streetfighter finalist Vedra Grant from Beasley Broadcast Group in Charlotte for sharing this advertiser success story with us. Vedra was consistently persistent with a local auto dealer and got the client back on the air. It was a great win for both Vedra and Beasley and a great success story for us to highlight this week. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).
Radio’s Abandoned Responsibilities – Part 1
(By Ronald Robinson) “To sell more spots for bigger bucks.” Contrary to popular assertions, this ought not be a stated radio responsibility. Rather, it is an internally motivated, desired outcome. Similarly, “cutting expenses” is not a responsibility.
Entercom Scoops Awards In SC
Entercom stations have received six South Carolina Broadcasters Association State Television and Radio Awards Awards. The awards were presented at the SCBA’s STAR Awards Ceremony at the Columbia Conference Center in Columbia, SC.
What Has Jay Stevens Been Doing?
It's been 60 days since Jay Stevens left radio -- after decades of programming success -- to take a break and recharge. When he hit the beach he had been the Senior VP at Radio One for over a decade. Is he getting the itch to come back? Is the golf scene getting old? We bugged Stevens day and night until he answered our questions. He gave in this week. Here's what he had to day...
Podcasters: Sponsorships = Partnerships
(By Steve Stewart) Podcast sponsorships must be more like partnerships. Otherwise, ads are simply wasting the listener’s time, the sponsors’ money, and can cost the podcaster too. This post may get me into a bunch of hot water, but the following has to be said...
Craig Carton Goes On WABC All Full Of Himself
The former WFAN morning show co-host, who's accused of running a multi-million dollar ponzi scheme and had to resign in disgrace, was on The Bernie & Sid Show, Thursday. Carton made it sound like he was the greatest New York morning show host of all time.
Falcons To Keep Flying On WZGC
In a new deal, Atlanta's 92.9 The Game (WZGC-FM) will remain the flagship home for Atlanta Falcons football and Atlanta United soccer. The new multi-year extension will run through the 2023 season. In addition to game broadcasts, the station will continue to air pregame and postgame shows.
Radio Showing Strength In The Face Of A Storm
It’s been a summer of natural disasters and radio isn’t taking it lying down. WTMJ Radio and 94.5 KTI Country have initiated "Wisconsin Strong – Storm Relief" -- a fundraiser to benefit the victims of this month’s historic severe weather and flooding around the state of Wisconsin -- which will take place Friday, August 31, 3 p.m. to 6:30 p.m.
Fox Sports 1400 Now Official Station Of Clemson
Columbia, South Carolina’s Fox Sports 1400 (owned by iHeart) is now the official home of Clemson University sports in the city, broadcasting all Tiger games for football, men’s and women’s basketball, and baseball.
Why Eric Fears Concentration Of Power
The Federal Communications Commission had always been sensitive to the concept of allowing too much power in the hands of one broadcaster because of the influence one could have over the country. Today the mindset seems to be “If it’s good for business, why not do it, and do it more?”















