Headlines

(By Lisa Thal) If there is one communication skill you should master, it is listening. Actively listening can be the key to opening more sales and providing better customer satisfaction. It can also build better relationships with your co-workers.

(By Gary Berkowitz) There are many lessons diary markets can learn from PPM markets, which measure actual listening versus perceived (diary) listening. With that in mind, please consider these key points that, if implemented properly, could be the key to higher ratings this fall.

(By Ronald Robinson) To be candid, I am still unconvinced that ownership has even begun to accept the responsibility – the need – to start making drastic improvements in the processes of actually communicating more effectively to a radio audience.

The Nebraska Broadcasters Association Foundation has made a $5,000 contribution to Broadcasters Foundation of America, to aid their support of broadcasters who have been impacted by hurricanes Florence and Michael.

Is radio on the verge of a rebirth? That will be one of the topics addressed as Forecast 2019 Co-Chair Caroline Beasley sits down for a candid one-on-one conversation with Colin Kinsella, CEO of Havas North America.

Are the Oakland A's in need of a new flagship radio station? There has been no formal announcement, however, on Twitter, the Oakland A's posted a short video clip of radio equipment being wheeled out of a room and the words, "It's not us, it's you," under the clip. Signage in the clip identifies Entercom's 95.7 The Game.

Anna Koehler is an experienced AE at Hubbard's KS95 in the Twin Cities. Anna shared an incredible advertiser success story with us last week that shows just how important persistence is in the sales cycle. Many AEs would have given up on this client, but not Anna.(Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Over the years, at times, Emmis CEO Jeff Smulyan talked more about NextRadio than he did his own radio stations. It was his baby, prompted by a push from industry executives who saw the need to get radio onto mobile phones as they recognized how important the device had become to consumers. In the end, consumers didn't really care much about having the NextRadio app on their phones, the industry lost interest, and Emmis lost boatloads of money.

In a new report, Advertising Takes A Sharp Turn, Borrell and Associates writes that, due to a decline in both new and used vehicles, dealers are spending less on advertising and more on marketing. And pretty much every form of media is taking a big hit as a result.

President Donald Trump has signed into law the Music Modernization Act, a comprehensive bill that aims to reform our outdated music licensing system and give music creators an opportunity to obtain compensation that more accurately reflects the value of music.