Hear! Hear! That’s Really All It Takes
(By Bob McCurdy) Does someone need to be in our field of vision for us to react to what they’re saying? Is what we hear any less impactful if it is communicated over the phone, over a loudspeaker, around a corner, or from another room? The answer is obviously, no.
How To Be The Underdog
(By Jeff McHugh) In sports, films, books, TV shows, and business, audiences love to root for the underdog. Some of our biggest media stars found success by presenting themselves as long-shots. Here’s how presenting yourself as the underdog can be a winning strategy:
Why Did Neal Schore Sell Triton To Scripps?
Yesterday, we had all the details about the $150 million sale of Triton to Scripps, from the Scripps perspective. They saw Triton as a target and went after it. Today we hear from Neal Schore, who launched the company back in 2006 and grew it into an international success, with a huge client base, in a space where others appear afraid to go.
This Manager Creates A Winning Culture
Lisa Decker has been a manager for 31 of her 37 years in radio, the last two with Alpha Media in Portland, OR. This week she will appear in Radio Ink Magazine with 29 others who were chosen as Radio's Best Managers for 2018. Here is our extended interview with Lisa Decker.
What’s Fueling America’s Podcast Ad Growth?
(by Renee Cassis) As podcasting attracts more advertising dollars, everyone in the space is trying to pinpoit exactly where opportunities for growth are the greatest. A panel of podcast executives discussed their views on the topic at the NAB Show New York, Thursday afternoon.
Who Has The Rate Resistance Problem? Could It Be You?
(By Paul Weyland) Some of us met up at the Radio Show in Orlando and discussed rate resistance. Several people thought advertising agencies were becoming more demanding than ever. Others complained about local direct clients. “Especially in small and medium markets, they just don’t have the budgets anymore to buy broadcast.”
“Forecast” Early Bird Pricing Ends TODAY!
Forecast 2019, November 14, 2018 in New York City. It's where radio's top decision-makers gather in one place on one day. And it's the best backstage pass in the business. Seating is limited. Register today and save $300! At midnight tonight the price goes up. Get your seat now by CLICKING HERE.
Where Are Businesses Spending Their Money?
According to BIA's 2018 Survey of Advertising and Marketing activities, two-thirds of marketing dollars are being used on local media and the remainder is being spent on promotions. For businesses with 500 or more employees, this spending averages $4.48 million for advertising and $2.18 million on promotions. So what local media is getting the bulk of the cash?
Chairman Pai To The Rescue
FCC Chairman Ajit Pai will visit the Florida Panhandle, Friday to assess the damage inflicted by Hurricane Michael and get an update on recovery efforts. Pai plans to meet with service providers and government officials working to restore communications networks. Here's what the Chairman had to say about his upcoming visit...
For The Devils, The Sky Is The Limit
The National Hockey League’s New Jersey Devils and Skyview Networks have expanded their partnership. Skyview will continue to supply its AdView Inventory Management application to Devils broadcasts, while adding full production services.















