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(By Spike Santee) Very few radio companies set out to be the low cost advertising provider in their respective markets. Very few business owners we call on set out to be the low cost provider in their category either. So how come there's so much focus on promoting low price?

That's according to the latest figures from Standard Media Index. Overall U.S. Ad Revenue was up 7% for the month, with digital gaining 17%, TV was flat, radio was up 7%, out-of-home gained 10% and print was down 27%. October’s national ad market was also up 7% in October.

(By James Bahm) I read Radio Ink's Wednesday article called "Agencies Confused By Advertisers" (as though it is the advertisers' fault that they somehow didn't know what the goals and objectives are). Let's set the record straight.

Millions of dollars is paid by advertisers and brands to ad agencies before a dollar is even spent on your radio stations - or any media. A new study released by ID Comms and the 4A's seems to indicate that, while going through that early dance with clients to get their business, advertising agencies are unclear on what the objectives and goals of those advertisers are. And they blame the advertisers.

Worry no more because programming consultant Tracy Johnson has put together a great blog called "5 Programming Considerations For Holiday Programming."

Applications are still open for the fifth annual Benztown 50 List of Radio’s Biggest Imaging Voices, a listing of radio’s best voiceover artists in the U.S. and Canada. The closing date is December 21. Use our link to apply.

Radio has become just one part of an ever-growing mix of multi-platform options competing for attention and revenue. MyMelo is offering an e-commerce solution that makes connections between listeners, artists, labels, local businesses, advertisers, and radio stations.

In August, the Hispanic Radio Podcast first set its sights on Milwaukee, a metropolis that, as of September 2018, is home to 112,931 Latinos comprising 39.5% of Wisconsin's Hispanic population.

Entercom was named the winner of a 2018 Community Award presented by the National Alliance on Mental Illness. Entercom received the award for I’m Listening, a special to raise awareness around mental health and suicide prevention.

WEBE108-FM (107.9 FM)/Connecticut is making the switch to an all-Christmas music format through Christmas Day. WEBE108 kicked off their new holiday tradition on Black Friday with special guest Jose Feliciano, who performed his classic Christmas hit “Feliz Navidad.”