News Service Caters To Small Market Needs
Lesley Lotto's short-lived career as a Program Director and News Director at a small-town station in Montana gave her an idea: offer an affordable, reliable news product for small-market stations.
When You Don’t Have An Answer, Ask This
(By James Bahm) Work in sales for more than two minutes and you will be asked a question to which you won't have an immediate answer. You pause, searching for the right thing to say -- wondering, fidgeting, looking around the room, maybe even thinking about changing the subject.
Edison Research Returns To CRS
As Country music has found a younger audience to go along with its traditional, older demographic, Edison Research will unveil results from a new study during Country Radio Seminar’s 50th Anniversary event, to be held February 13-15.
Home Depot, GEICO, eBay Top List
Media Monitors reports that The Home Depot aired 41,207 commercials on radio stations across the country last week, retaining its top spot on the list.
Entercom Raises $75,000 To Fight Hunger
Entercom's WAAF-FM 107.3, Boston raised more than $75,000 in a three-day radiothon that ended Monday December 10.
Bikes Or Bust A Boon For Toys For Tots
Community Broadcasts' WHWY-FM in Fort Walton Beach held its Bikes or Bust event recently and collected more than 2,000 bicycles for Toys For Tots. Afternoon host Bo Reynolds spent four days living atop a 30-foot platform raising awareness for the 8th annual running of the event.
California Station Stocks Shelves
Alpha’s KLGR/Redwood Falls, CA, and Kohl’s Weelborg Ford collected 23,857 pounds of food with the 15th Annual Freezing for Food event, which took place December 5-7. Listeners were encouraged to bring cash or food donations to Kohl's and four other drop points.
Are You Revealing Too Much Too Soon?
(By Randy Lane) I encourage talent to share stories and life experiences. Vulnerability is a powerful way to connect with the audience. However, if you are a new show or a new character on an established show, be careful about revealing too much too soon.
Heaviest TV Viewers Vs. Heaviest Radio Listeners
(By Bob McCurdy) Taking a different approach to make the same point is often effective. Frequently in sales it is necessary to communicate the same thing, only differently, so that the message remains fresh, registers, and is not ignored.
WLZL Raises Over $400,000
Congrats to Entercom's WLZL-FM "El Zol" in Washington, DC for raising $442,578 during its annual Children’s National Radiothon. This is the 11th year that El Zol 107.9 has partnered up with Children’s Hospital, raising over 4 million dollars.
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