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A partnership was formed between two Las Vegas non-profit organizations -- Hope For Prisoners and SOS Radio -- 90.5 to make Christmas for these kids a special time. The Nevada Department of Corrections made it possible for most of the incarcerated moms and dads to surprise their children in person.

Houston stations The New 93Q, Country Legends 97.1 and 106.9 & 107.5 Houston’s Eagle held their 15th Annual Radiothon on December 13 and 14, raising $625,674 for Texas Children’s Hospital.

WWCT-FM, 99.9 Peoria's 5th Annual CT Snow Ball Concert, December 14, collected $10,000 in new books and toys for OSF HealthCare Children's Hospital of Illinois.

For two days — December 13-14 — New Country 92.3’s Bud and Broadway urged listeners in the St. Louis metro area to donate toys for kids at Shriners Hospitals for Children in St. Louis.

Thanks to Megan Black from Second Street and Tucker Young from Bryan Broadcasting for sharing our latest advertiser success story. "Our weekly success stories are sponsored by Sun & Fun Media.

(By Jeff McHugh) To explain how character helps make an on air personality more memorable, I sometimes have players do a fun exercise called, How would Snow White do your traffic report?

(By Peter Smyth) During the past months, I’ve had the opportunity to view the radio business from a different perspective. Without the day-to-day obligations of leading a company, I've watched, read, and talked with friends throughout the industry.  It’s a different view and at times, a disquieting one.

(By Bob McCurdy) What demo is most likely to buy/lease a new motor vehicle in the next 12 months? And do they get more exposure to auto advertising on TV or radio? I've done the comparisons and come up with some answers on where advertisers get the best bang for their buck.

iHeartMedia Milwaukee’s FM106.1 (Country) raised over $225,000 during a two-day radiothon to benefit St. Jude Children’s Research Hospital. Over the last two years, FM106.1 raised over $400,000 to benefit St. Jude Children’s Research Hospital.

MIX 101.5 WRAL-FM/Raleigh, NC, held its 24th annual Radiothon for Duke Children’s Hospital on December 12 and 13 -- $402,112 raised.