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That's according to The Reading Eagle. The station was purchased out of bankruptcy just before it was about to go dark. WEEU in Reading has been on the air for over 90 years. Twilight Broadcasting purchased the station for $22,125 down with $66,375 to be paid at closing.

(By Bob McCurdy) Contrast for the sake of contrast is not the end game, as simply being different is not always better. It’s how you are different that matters. But being the same is never better as you’re now commoditized.

(By Ronald Robinson) Many radio clichés keep coming back. The one getting my attention lately is usually phrased by AEs, as much as by uninformed advertisers: “I don’t want spots that are award winners. I want spots that move product!”

(By Charlie Sislen) My past few posts have focused on the profile and consumer habits of heavy TV viewers. The fact is that, in most local markets, TV viewership is dominated by an older, lower-income portion of the population.

(By Laurie Kahn) Let’s face it, hiring sellers is hard today. Competition to hire is fierce and doesn’t just come from the stations across the street — now you are competing with every local business.

About 10 years ago, Dave Robinett, a Market Researcher at Sprint world headquarters in Overland Park, Kansas, started thinking about his future career path. Layoffs were looming so he was anxious to find a different way to keep a roof over his head and food on the table for his family.

Chicago station WSCR-AM/670 The Score’s inaugural McNeil and Parkins Charity Golf Outing will be held at Seven Bridges Golf Club in Woodridge, IL, on August 5, to benefit Turning Pointe Autism Foundation.

(By Randy Lane) Most people have heard the saying it’s more important how you say something than what you say. In my experience, this is an easy concept to understand, but much harder to put into practice – especially on-air.

Sports talker Gary Radnich (left) took to Twitter Saturday to let his radio fans know he's retiring from KNBR. Radnich joined KNBR in 1992 and hosted mid-days with Larry Krueger.

At The Conclave last week Hubbard Radio's WDRV-FM was named Major Market Station of the year. Here's WDRV PD Rob Cressman holding the Crystal Mic after accepting the award. WCBS-FM in New York (Entercom) was named Iconic station of the year.