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(by Bob McCurdy) A friend in Sioux Falls forwarded an article from WARC (World Advertising Research Center) last week titled, Video Impact: The Value of Mass Marketing Compared to Targeting, which detailed an in-depth study conducted by SevenOne Media, one of Europe’s leading sales organizations for audiovisual media. The goal was to determine if dollar-for-dollar, “targeting” or “broadcasting” generated more revenue.

(by Randy Lane) Ten years ago, someone could call and ask me to help them find talent for their show. Immediately, I could think of several people or shows to recommend. This is not the case any longer.

VSiN, a network dedicated to delivering daily information about sports gambling, has signed an agreement with Beasley’s WBZ-FM 98.5 The Sports Hub. WBZ will run VSiN updates covering how the sports betting markets are reacting to Boston’s sports teams.

Entercom and the NFL's Houston Texans have agreed to extend their current partnership which means SportsRadio 610 (KILT-AM) and 100.3 The Bull (KILT-FM) in Houston will continue to carry all Texans games. Plus, Mega 101 FM (KLOL-FM) in Houston will broadcast all games in Spanish. The new multi-year extension runs through the 2027 season.

Adams Radio Group has moved heritage Classic Rock “BIG Classic Rock” to a new frequency in Salisbury-Ocean City. The station is now simulcasting Classic Rock on 25,000 watt 107.7. The station will continue to broadcast on the original frequency, 98.5, while listeners migrate to 107.7.

Midday host of JVC’s “Your Island Live”, Tom Schiliro was prepping for his show last week when he had an interesting call on his cell phone. He said the phone rang and the caller ID said “White House.”

The entire Federal Communications Commission went before the Senate Commerce Committee Thursday where they were hit hard about a claim back in May that a cyberattack was to blame for shutting down the Commission's online commenting system. In the end it was discovered that the system simply crashed, as it had in 2014, over the heated debate about net neutrality.

After a barrage of news reports Thursday that a pirate radio station in Austin that was airing Alex Jones content, Jones issued a statement on his Infowars website. He said he does not operate any radio or TV station anywhere in the country and claims that he's running an illegal station in Austin are a complete and total hoax.

We reported yesterday that WOWO morning man Charly Butcher passed away at the age of 61. Federated Media Director of Programming James Darby tells Radio Ink the station fielded many calls Thursday from leaders across the nation.

Those are the words of Spanish Broadcasting System COO Albert Rodriguez who tells Radio Ink the last six months were the best in the company's history. And Rodriguez is very optimistic about the outlook for the remainder of 2018.