CEO Brent Oakley said, “The new funding will be used primarily to expand the advertising marketplace by increasing the number of participating locations and building out the ad sales team. We will focus on real-time custom branded and curated content, dynamic music and programmatic advertising across strategic marketing verticals and categories.”
The Seed Plus round included current investor High Alpha, with participation from new partners Elevate Ventures and The Ricker Family, previous owners of Ricker’s convenience store chain (acquired by Giant Eagle), an inaugural customer of Vibenomics’ Audio Experience Solution.
Through its cloud-based technology and managed services, Vibenomics enables location-based businesses and connected cities to create and control their background musical vibe to enhance sales and enrich the customer experience. The company recently launched an audio out-of-home (OOH) advertising marketplace enabling brands to reach a national audience of nearly 150 million consumers or target any combination of 4000 individual locations. Brands as well as Vibenomics ad marketplace locations reported consistently positive results, with one retail chain partner achieving 42% sales lift and $1.9 million incremental revenue for an entertainment category advertiser.
