The Power of Email Marketing, a Newspaper Megamerger, & Facebook Kooks
Episode 2 of Borrell’s Local Marketing Trends examines the ups and downs of email marketing, which they believe is perhaps the most underrated yet powerful marketing tool of all.
This episode also tackles:
• The phenomenal rise of social media
• Kooks swarm to boosted Facebook posts
• Traffic to news site stops growing
• Why the GateHouse/Gannett merger makes sense.
The podcast features an interview with email expert Brandon Rosen of Site Impact, who says that, while he sees email as an extremely powerful marketing tool, he agrees that there’s something scaring marketers away from using it more fully.
Take a listen HERE.
