Automotive has historically been the leading revenue category for radio, and in 2015 that held true, making up a whopping 15% of the 2015 New York radio spend. Twenty-one automotive advertisers at least doubled their radio budgets. Many of these advertisers are automotive websites, a newer subcategory to radio, hoping to drive traffic to their sites by using radio. One auto site increased its New York radio presence by over a million dollars in 2015.
