Radio stations using Coleman Insights’ Validate ad attribution platform now have a dedicated guide. The research firm has hired Bethany Barsoian to serve as the main point of contact for subscribers, handling onboarding, training, and support.
Barsoian’s career includes supporting sales organizations at Cumulus Media in Providence and USA TODAY Co., as well as consulting clients at Research Director, Inc. The Validate platform was created by Pattison Media in British Columbia and is operated by Vancouver-based Momentum Media, which licenses it globally. Cox Media Group and Connoisseur Media signed on as charter subscribers in the US in 2024.
Coleman Insights President Warren Kurtzman said, “Validate is an important part of our commitment to helping broadcasters demonstrate the effectiveness of radio advertising. As our subscriber base grows, providing exceptional service and helping customers get the most out of the platform is essential. Bethany will play a critical role in making that happen.”
Barsoian stated, “I’m excited to join Coleman Insights and help broadcasters turn Validate’s powerful attribution data into meaningful results for their advertisers. My goal is to make the platform as accessible and valuable as possible for every customer, while ensuring their feedback helps shape its future.”
