Radio sales executive and Radio Ink columnist Josh Brown has launched a new Georgia-based marketing venture aimed at helping radio stations market their own brands the same way they’ve spent decades helping other businesses to market theirs.
Cedar Valley Media is offering stations and clusters brand positioning, personality marketing, social and content strategy, promotions, community marketing, and station marketing audits. Brown, a Senior Account Executive with Rome Radio Partners, said the idea grew out of the response to his Radio Ink columns.
Rather than train account executives to prospect or close more business, Brown says Cedar Valley Media starts with the product those sellers are asked to sell, pointing to personalities, community relationships, local sports, events, and original content as radio’s clearest differentiators from streaming platforms.
“Radio spends every day telling other businesses why marketing matters. Maybe it’s time we applied that same philosophy to ourselves,” Brown said. “I come from the digital inbound marketing world, ended up in radio sales by accident, and…I wanted to create something that could help the radio industry.”
“Anybody can play a playlist. Radio has people. It has personalities, Friday night football, community events, fundraisers, and voices people have known for years. Those aren’t side features. They’re assets, and we should be marketing them.”
