After 55 years, Baker Media’s 93.7 KISR will find a new home on Fort Smith radio dials at 93.1 starting this summer, pending FCC approval and following Pearson Broadcasting of Northwest Arkansas’ acquisition of the former frequency for ESPN Arkansas.
ESPN’s 93.7 frequency will reach Fort Smith, Hot Springs, Northwest Arkansas, Harrison, Mountain Home, and Eastern Oklahoma. KISR will soon expand to 950 KFSA AM, 92.3 KREU, Outlaw 94.1, The River 101.9, and The Rooster 105.5 KBCN.
KISR Founder and President Fred Baker said, “Kisser was always intended to be a live and local station, not a regional station. Almost two years ago, KISR moved its tower to between Fort Smith and Fayetteville. Kisser’s coverage became phenomenal. However, it’s difficult to be local when you serve a whole region. At the same time, Razorback fans are everywhere, and ESPN Arkansas has by far the best Razorback coverage in the state. Pearson Broadcasting is the perfect transaction partner for us because of their dedication to live and local radio and their intent to invest in the future of live and local broadcasting as well as our community.”
ESPN General Manager Tommy Craft, “We are excited to expand and grow the footprint and coverage areas of our ESPN Arkansas Radio Stations. The addition of a 100,000-watt station to our roster of current stations is a true game-changer. Fred Baker and KISR have spent more than 55 years building something that is far more than just a radio station for so many people, and we are humbled to be able to continue that kind of commitment to listeners. We live in a state where the sports we love and the daily conversations about the teams we follow matter. The opportunity to expand our coverage so that more of the great people in Arkansas can join in the conversation with our live and local sports talk radio shows is a thrill, and we cannot wait to get started.”
