Get your copy: Radio Ink delivers critical insights – including those from the 2025 Most Influential Women in Radio – into how you and your team can develop the influence needed to stand out among your competitors, connect with clients, and win the budget war.
Here’s what you’ll find in our May 2025 issue:
Cover Story: Elaina Smith of Backstage Country
Country radio personality and MIW honoree Elaina Smith has had a remarkable broadcasting career, recently becoming Backstage Country’s co-host. Our interview includes a discussion of:
- How she got into radio (Spoiler: It wasn’t her original plan!)
- Why radio is “her first love”
- The importance of mentorship & inclusion
- The profound connection between country radio personalities and fans
The Most Influential Women in Radio
For more than a quarter-century, Radio Ink has honored the women whose influence makes radio great by naming them to our Most Influential Women in Radio list. This year, we recognize 75 women leaders from every facet of the industry, including ownership, executive leadership, sales management, on-air, and corporate communications.
Our annual feature includes photos of each honoree along with their perspectives on current challenges and opportunities for women in radio, the leaders, authors, and trainers that inspire them, and words of hard-won wisdom that everyone in this industry can take to heart.
A Living Timeline
Radio Ink President and Publisher Deborah Parenti shares her own story as a woman of influence in the radio industry and calls for the industry to provide more opportunities for women to grow into leadership.
The Problem with Features and Benefits
“Features and benefits” are the cornerstone of many ad campaigns, but as Roy Williams points out, citing them is not as effective as it used to be. “The Wizard of Ads” offers a different approach to successful ad writing.
AI Automation for Sales Domination
Your sales team is most effective when connecting with prospects, clients, and each other. In her monthly column, Dara Kalvort shows you how AI automation tools can take “busy work” off your team members’ plates and give them back the time they need to focus on developing revenue.
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