In its continued restructuring of its organizational operations, iHeartMedia has announced a significant shake-up of its advertising sales departments. In a company memo given to Radio Ink, iHeart leadership outlines plans to capitalize on digital and data-driven assets.
Jenna Craig has been appointed as President of National Media. She will oversee the integration of the National Networks Group, led by President Alan Korowitz, including Premiere Networks and Total Traffic & Weather Network, as well as the Agency Partnerships team, with EVP Scott Liss and SVPs Ethan Turner, Alex Kiernan, John Chianese, and Rhonda Bitterman now reporting to her.
Carter Brokaw will advance to the role of Chief National and Digital Revenue Officer, with Jenna Craig reporting directly to him. Operations within National Sales will see Mary Pultorak reporting to Ann Marie Licata, EVP of Sales Operations.
The National Verticals Group, under the leadership of President Adrienne Pabst and EVP John Karpinski, will transform into the Strategic Partners Group. This entity will remain focused on industry and marketing verticals while managing and cultivating strategic national client relationships. The MMS organization, led by Josh Becker, will now report to Karpinski.
Jeff Howard, after years of service as President of National Sales, will transition into a consulting role.
In December, iHeart unveiled a “leadership restructuring” of its Markets Group, with a shift towards areas of high potential growth. The organizational update crowned five new Division Presidents, taking the reins on the company’s Region, Metro, and Community divisions.
