Edison Research’s latest findings reveal a significant trend in digital audio consumption: binge-listening. According to their Q3 2023 report, 77% of U.S. weekly podcast listeners aged 13 and above have consumed multiple episodes of a podcast in a single sitting.
Key findings show that Fiction podcast fans have an incredibly high binge-listening rate of 93%. True Crime podcasts also have some of the highest one-sitting consumption rates, given the cliff-hanger nature of the genre.
Conversely, listeners of News or Technology podcasts are less likely to engage in this behavior, although the percentages for these genres – 73% and 72%, respectively – still highlight the overall high engagement of podcast listeners.
Data was collected via Edison Podcast Metrics, which captured weekly podcast listening data across all networks, shows, and platforms. This information underscores the captivating nature of podcast content and the deep engagement of weekly podcast listeners across various genres to complement a well-rounded audio advertising strategy.
