Bustos Media Holdings and Gusar Telecomunicaciones, SA have entered into a programming and commercial agreement to bring Bustos’ URBANA brand to Mexico. URBANA’s coverage will now extend across southern Arizona and northern Sonora, Mexico. The 50Kw XHAZE-FM 104.3FM in Nogales, Sonora will now be rebranded to match Bustos’s existing URBANA 92.5 (KZLZ-HD2) in Tucson, Arizona.
Both stations will specialize in contemporary Latin urban rhythms or Urban-Pop, featuring artists like Bad Bunny, Becky G, Rosalía, Karol G, Maluma, and Mark Anthony. Bustos Media Holdings CEO [Insert Name] emphasized that the stations would continue to operate independently, adhering to their respective countries’ government regulations.
URBANA 104.3 FM will maintain its long-standing morning news segments, including Con Valor and Con Verdad and El Intermedio, hosted by journalist Enrique Gomez. These news programs have been integral to the Nogales community for over 25 years.
Additionally, the partnership will offer special advertising rates for clients in both Tucson and Nogales. Tucson-based advertisers can purchase spots on Urbana Nogales 104.3 FM through Bustos sales representatives, while Nogales clients can buy advertising on all Bustos Tucson stations.
