Audacy and Allen Media Group have formed a content distribution partnership, allowing Audacy to launch three new audio streams dedicated to AMG’s weather and climate news networks. The streams include The Weather Channel, The Weather Channel en Español, and Pattrn.
The Weather Channel stream will only be available during severe weather events, providing up-to-date information from TWC’s team of expert meteorologists. The Weather Channel en Español stream will offer Spanish-language weather and news reporting with locally specific forecasting for the U.S., Caribbean, and Latin America.
The Pattrn stream will explore climate and the environment, featuring original reporting, series, and documentaries. Users can access these streams through the Audacy app and website.
“Audio and radio are time-tested, reliable ways for listeners to access critical and potentially life-saving information during severe weather events,” said Audacy Senior Vice President of Digital Audio Content Tim Clarke. “This partnership will add a new layer to our best-in-class news content offering while expanding the reach of The Weather Channel’s broadcast weather coverage to Audacy app users across the country.”
“We’re excited to expand the footprint of our storytelling and life-saving news,” said Allen Media Group CEO Byron Allen. “This partnership with Audacy will allow us to continue being a valuable resource for people wherever they are.”