UK-based social media stars Mark and Roxanne Hoyle, known as LadBaby, are expanding their reach with the announcement of their debut podcast Live Laugh Love. The podcast will be represented by media group Global and has an exclusive ad sales deal with DAX, the UK’s largest digital advertising exchange.
LadBaby joins Global’s podcasts portfolio alongside My Therapist Ghosted Me, Mum Made Me Do It, AJ and Curtis, and Spencer and Vogue. The first episode is available Thursday.
Mark Hoyle said, “We’ve always enjoyed sharing our lives on social media, but this podcast is going to allow us to go one step further and connect with our audience in a bigger and more personal way than we’ve ever done before. I think people only truly know about 20% of our life, who we are, what we’re about and the people we meet, we genuinely can’t wait for everyone to see the rest and welcome everyone into our home on a weekly basis.”
