Saga Communications is finding success with its digital experiment and sharing the results. Borrell Associates’ latest Local Marketing Trends podcast episode, “Saga Suddenly Gets Serious About Digital,” takes a look at what Saga has done.
Hosts Gordon Borrell and Corey Elliott sit down with Chris Forgy, CEO of Saga Communications, to talk about how the company is moving from the bottom of the heap in digital revenue by rolling out a digital experiment in Tennessee to other markets. Forgy, who took over the reins of the company in late 2022, also talks about how Saga will change under his leadership.
You can listen to the podcast Here.
