SiriusXM Launches Super Bowl Pop-Up Channel

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SiriusXM launched a dedicated satellite and streaming radio channel dedicated to coverage of Super Bowl LVII.

The channel, Super Bowl LVII Radio (Channel 104), started last Friday with special programming that takes listeners behind-the-scenes of the big National Football League event leading up to the game itself on February 12.

Programming on the station includes interviews with players, coaches and others from SiriusXM’s Amber Theoharis, broadcasts from the Super Bowl Experience, Radio Row at the Phoenix Convention Center and GameDay Fan Plaza.

The pop-up channel is part of SiriusXM’s comprehensive Super Bowl offerings, which include live broadcasts from Radio Row and other Super Bowl-related venues from across the satellite and streaming radio service’s sports channels. Mad Dog Sports Radio (Channel 82), SiriusXM College Sports Radio (Channel 84, formerly ESPN U Radio), SXM Fantasy Sports Radio (Channel 87), SportsGrid Radio (Channel 159) and Faction Talk (Channel 103) will be among the channels producing live and taped programming from Radio Row and the Super Bowl.

As part of its football coverage, SiriusXM will also air NFL Honors on Thursday, February 9 on SiriusXM NFL Radio (Channel 88), which will include the presentation of the Walter Payton NFL Man of the Year award, the AP Most Valuable Player award, the AP Coach of the Year award and other honors and designations.

On Super Bowl Sunday, SiriusXM will offer multiple feeds of the game direct from State Farm Stadium in Phoenix, including broadcasts from the Kansas City Chiefs and Philadelphia Eagles home radio networks, the national Westwood One audio feed and a Spanish-language simulcast.

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