iHeartMedia has appointed Pedro Escalera, also known as Pedro Al Aire, to the role of program director at KZEP (104.5 FM) in San Antonio. He will report to Jason McCollim, the senior vice president of programming for iHeartMedia in San Antonio and Austin.
“There was no doubt in our minds that Pedro was the perfect fit to lead the 104.5 Latino Hits brand, thanks to his extensive expertise in the Spanish CHR format,” McCollim said in a statement. “His unparalleled knowledge of the format made him the clear choice to spearhead this one-of-a-kind brand, unique to San Antonio, and we couldn’t be more thrilled.”
Escalera moves to KZEP from Emmis Communications, where he worked as the program director and morning host of K274AX (102.7 FM), which became an ESPN-affiliated radio station in early 2022.
“iHeartMedia San Antonio is uniquely poised for continued growth and new, incredible opportunities,” said Escalera. “I am grateful to iHeartMedia leadership for entrusting me at the helm of 104.5 Latino Hits in San Antonio. I look forward to leaning into the success already in motion.”
