iHeartMedia and Facebook parent company Meta Platforms are teaming up to produce a virtual reality concert.
The show, J Balvin Futurum: A VR Concert Experience, will debut on Meta’s virtual reality platform Horizon Worlds on February 17 at 9 p.m. Eastern Time. A version of the concert will also be available to stream on the iHeartRadio Facebook and Instagram pages.
“I’m always looking for new and innovative ways to expand access to art, and the VR space is one with limitless opportunity,” Balvin said in a statement. “The whole show has a futuristic vibe including some crazy robotics twice my size. It will be one of my wildest shows ever, and I’m grateful to Meta and iHeart for the unique collaboration and the platform to explore my passion for technology in a way that allows my fans to experience my music together in a different way.”
