Among the flippers Tuesday were Cumulus’ WWIZ-FM in Youngstown, OH, iHeart’s WMAG-FM in Greensboro, NC, Bonneville’s KOSI-FM in Denver, and Horizon Broadcasting’s KWPK-FM in Bend Oregon. SiriusXM also launched 22 holiday-themed channels.
Our Print Magazine: Radio Ink
With Lou Paskalis
Radio's Top 20 Leaders
Information Or Transformation?
I never understand the need to throw away most of your regular audience to try to attract the Christmas music lovers for 2 months. I don’t know any of my friends who stay with their regular radio station for the 2 months they do this.
Why not play elevator music year round? Michael Douglas and Glenn Close could use “Chestnuts roasting” in the background…..
“Alexa, play Christmas music”
You can flip anytime you want.