Mr. Master has changed the name of its Automation Import Manager software to AIM Premium and its MediaShooterPro software to AIM Basic. The company’s software options are now combined into a single product suite with two different tiers under the flagship AIM name.
Stu Jacobs, CEO of Mr. Master, said “When we launched AIM back in 2013, we knew we were revolutionalizing compliance in the radio advertising industry. Now, nearly a decade later, this rebranding reflects AIM’s place in the industry as the gold standard for processing and delivering station content. If a station needs help delivering its on-air and advertising content, Mr. Master offers AIM Basic. If a station needs both the delivery, processing, and proof-of-performance of its ads and on-air programming content, Mr. Master offers AIM Premium.”
As part of this rebranding, Mr. Master has launched a new website at www.mrmaster.com.
