iHeartMedia and Neustar are partnering on a solution for end-to-end marketing attribution for broadcast radio. The solution aims to seamlessly integrate iHeart’s radio engagement data with Neustar’s customer-level marketing attribution models.
“The scale and effectiveness of broadcast radio is undeniable,” said Brian Kaminsky, Chief Data Officer and President of Revenue Strategies, iHeartMedia. “Now with Neustar, we are able to offer brands a new level of granular user-level consumer analysis, to ensure that all media channels –including broadcast radio, are used to optimize their marketing plans and drive the results they are seeking.”
“iHeartMedia has always been at the forefront of measurement and attribution and we are excited to help marketers gain more visibility into how their broadcast radio investments are impacting the customer journey,” said Joe Pagano, VP, Consulting Services at Neustar. “By adding broadcast radio at scale to our current streaming audio measurement capabilities, we’ve completed the audio measurement picture.”
