Schram is the Executive Director & General Manager of Michigan Radio. He’ll last day on the job will be November 30th. Schram was personally recruited by University of Michigan President Mary Sue Coleman in 2006.
“I have had the opportunity to be a part of many remarkable organizations throughout my media career. But leading Michigan Radio and working for the University of Michigan has been the privilege of a lifetime,” said Schram. “It has been an honor to serve my very talented and dedicated day to day broadcasting team while receiving valuable support from our leadership in U-M’s Office of Vice President for Communications.”
Schram went on to say that being able to represent Michigan Radio through countless interactions with its loyal listeners and generous donors across the state has been the joy of his career. “It is with great pride that I’m retiring from Michigan Radio at a time when the station is considered among the elite public broadcasting outfits in the country while also being equally well-positioned for a promising future as it looks ahead to its 75th anniversary next year.”
Highlights of Schram’s career with Michigan Radio include:
- In 2021, Michigan Radio was named Public Radio Station of the Year for the sixth consecutive year by the Michigan Association of Broadcasters and earned 13 of these highest honors in Schram’s sixteen-year tenure.
- Led the expansion of the organization’s journalism growth and diversification. Michigan Radio is now home to the state’s largest public radio news team, based in Ann Arbor, with bureaus in Grand Rapids and Flint. The journalism staffing currently eclipses that of any commercial radio station in the state of Michigan.
- Recognition from the most sought-after journalism honors, including multiple Regional Edward R. Murrow Awards, Michigan Associated Press Awards, including Best News Operation, and the Wade H. McCree Award for the Advancement of Justice. Most recently, Michigan Radio received the prestigious Peabody, Scripps Howard, and duPont journalism awards for its landmark nationally acclaimed and top-ranked podcast “Believed” in October 2018.
- Delivered consistent and top-rated radio listenership with Michigan Radio’s over-the-air broadcast signals, reaching more than 850,000 listeners each month across southern Michigan. This is the largest audience of any news radio station in the state.
- Negotiated partnership agreements to provide Michigan Radio news and information programming on local FM radio signals in the Lansing and Port Huron markets — the first expansion of new broadcast coverage for Michigan Radio since 1985.
- Increased annual revenues through individual gifts and underwriting from 2006 by +33% to $10,883,680 in 2021. • Established and led the development of the station’s first fully endowed and compensated internship program, The Robben Fleming Public Media Internship Fund. Over 75 students have benefited from the program since its inception in 2016.
- Secured administration support and six-figure funding for the U-M Media Co-Op program. This unique program, now in its sixth year, provides valued and essential matching media funding for U-M schools, colleges, and units to mount messaging programs throughout the academic year on Michigan Radio.
- Reboot of Stateside, the station’s locally hosted daily news and information program. Launched in 2012, Stateside attracts a broadcast audience of 250,000 listeners each month on Michigan Radio. The show also airs on Interlochen Public Radio in northern Michigan and WNMU-FM and WGGL-FM in the Upper Peninsula, giving it a statewide reach.
Before joining Michigan Radio in 2006, Schram served as Senior Vice President/General Manager at CBS Radio (now Audacy). His previous career experience included time as Senior Vice President at AOL and Market Executive Vice President for Clear Channel Radio Detroit, today known as iHeart Media.
Schram and his wife, Laurie, live in Green Oak Township, Michigan, and have two married adult sons and four grandchildren who also reside in southeast Michigan.
