PRX has announced they have hired Rachel Poulos as Director of Audience Growth and Marketing. An experienced marketer, Poulos joins PRX after serving as Group Account Director at global marketing agency Brainlabs.
Poulos joins the marketing team with a focus on audience development, responsible for audience growth components of podcasts distributed by PRX. Poulos will also expand and manage integrated both digital and multi-channel podcast marketing strategies, audience acquisition tactics, and show growth.
“I’m beyond thrilled to be part of an organization that serves independent producers,” said Poulos. “I’m also excited to collaborate with a great team at PRX with innovative digital strategies to connect people to new perspectives and hopefully their new favorite podcasts.”
Said Donna Hardwick, CMO of PRX, “Rachel is highly creative, an impressive digital marketing expert, and a lover of audio. We’re so pleased to welcome Rachel to our marketing team and organization as we support today’s leading podcasters.”
