vCreative has teamed up with Waymark to offer radio stations to easily sell and create OTT and digital video assets on behalf of local advertisers. vCreative is a workflow solutions company for radio and Waymark brings an AI-powered video creation platform to the table.
“As consumers continue to embrace various streaming services on their TV screens and mobile devices, local radio sellers are bringing new opportunities to their customers,” said Susie Hedrick, CEO of vCreative. “Radio account executives are trusted by their local advertisers to expand their marketing reach and Waymark opens the video advertising door for any advertiser, big or small.”
According to the BIA Advisory Services 2022 Local Advertising Forecast; for the first time ever, the radio industry will generate more than $2 billion in digital revenue, estimated at $2.17 billion in 2022. That’s up 15.4% from $1.88 billion in 2021.
“All local media outlets are striving to meet the demand for customized, professionally produced video at scale,” said Tom Glaszek, VP Business Development at Waymark. “Waymark makes it possible to create compelling OTT, streaming, and social video ads for all screens in minutes and without expensive studio time, film crews and tools. Our effort with vCreative brings it all together in a single, efficient workflow that stations already utilize.”
