The National Association of Black Owned Broadcasters and Reset Digital will be taking a look at a digital ad buy campaign in a Zoom meeting today. The meeting is set for 12N ET today and will be led by Reset Digital CEO Charles Cantu.
P&G has entered into a strategic partnership with Reset Digital for the initial campaign that will run in November and December. Cantu will provide information about the campaign and how NABOB member staions can be included in it.
“NABOB has developed a very close relationship with P&G and its Chief Brand Officer, Marc Pritchard, over the past several years. This multi-million-dollar digital ad buy is a result of that close relationship,” said Jim Winston, NABOB President. “This campaign is only one of many that P&G is planning, and it is imperative that NABOB member stations get connected now. I hope all NABOB member stations will tune into the Zoom call on Tuesday.”
The Zoom Meeting can be found Here.
