Coleman Insights and Advantage Music Research have formed a new strategic partnership focused on serving the radio industry. The partnership formalizes an on-going relationship between the two companies.
Advantage Music Research will refer clients who require a deeper level of insights and recommendations provided by a FACT360 Strategic Music Test to Coleman Insights. Meanwhile, Coleman Insights will refer clients with whom it has competitive conflicts or whose budgets and/or needs are better aligned with what Scorecard offers to Advantage Music Research.
“We’ve referred a number of clients to Advantage over the last few years, as their Scorecard service is the only one we’re aware of that provides online library testing that meets our methodology and data quality standards,” said Warren Kurtzman, Coleman Insights President.
“One thing we’re always confident of is that Coleman Insights shares the same commitment to extremely high-quality data that our clients require,” said Deena Hollander Advantage Music Research Founder. “I’m excited for our companies to share best practices regarding fielding and data collection, and to ensure we can help radio stations achieve stellar results that are appropriate for their needs.”
