Media Monitors says its Podcast Monitoring Service will analyze all episodes of thousands of the most popular national podcasts and provide users the ability to identify advertisers exclusive to those podcasts or across multiple media in a single report.
Filters allow comparison across a range of datapoints for each genre, including ad placement within each episode, dynamically inserted or host read ads, whether baked-in or prerecorded.
Media Monitors customers can also leverage a Zero-Share Report to identify brands that exclusively advertise on certain networks, podcasts, or have not yet made the jump to podcasts from Radio, TV or other media. In addition to the thousands of monitored English language podcasts, Media Monitors added the top Spanish language podcasts as well.
President and CEO of Media Monitors, Philippe Generali commented on the addition, “Podcasts listeners are some of the most engaged consumers of audio entertainment and news. Advertisers know that, and the money increasingly poured into Podcasting is the best proof. After months of research using artificial intelligence and data science, it is time for Media Monitors to shed a credible light on who the Podcasting advertisers are.”