The Independent Broadcasters Association and Benztown are working together to build Radio Merch Shops for member stations. IBA member stations are now able to set up their own Merch Shop with customized and changeable branding for holidays, events, and more.
“Remember back in the day when every radio station could afford to have station swag, and did? When you ran into listeners on the street wearing hats and shirts with your station logos on them? Now, IBA members can have their own pop-up retail merch shop – with no inventory costs, shipping or administrative issues,” said Ron Stone, IBA Founder, President and Executive Director. “IBA is very pleased to offer this service for its members.”
“We are very excited to work with IBA member stations to build their own customized pop-up online stores, where their listeners can buy high quality, station-branded products that they will love and use,” said Dave ‘Chachi’, President Benztown. “Benztown’s Radio Merch Shop items help stations promote their brands and create a new profit center, allowing them to reinvest profits in station operations, for contests and giveaways, or even to turn their merch store profits into a fundraiser for a charitable cause that benefits their market and listeners.”
The agreement will give each participating station $5.00 or more for each purchase made on their Radio Merch Shop.
More information and sign-up can be found Here.
