Troy Research LLC of Madison, WI is adding Hit Music Research of Nashville, TN to its internet research portfolio. Following the acquisition, Hit Music Research’s clients and resources will be transferred to TroyResearch.net.
“Hit Music Research President Ken Farley and I have had many discussions over the past few years about Troy acquiring HMR. Now the time is right,” said Johnathan Little, President Troy Research.
“It’s been an amazing nineteen years partnering with Christian radio to provide them with cost-effective music testing that helped stations make strategic programming decisions and serve their listeners better,” said Ken Farley, President, Hit Music Research. “I made this decision knowing that I was handing things over to a company and leadership I could trust to continue to provide all of my clients with a fantastic product and great customer service.”
Farley will continue to work in Contemporary Christian Radio.
“As for me, I’m not leaving the world of CCM. I’ll just be placing more focus on our two nationally syndicated Christian music countdown shows, my voice-over work, and helping oversee the Christian dance studio that my wife and I have run for about 19 years as well.”
Farley will continue to work in Contemporary Christian Radio.