Dickey Broadcasting Company has debuted XTRA 106.3 (WFOM-FM) in Atlanta. The company is branding the station as “Atlanta’s Most Conservative News & Talk Station”.
The station will carry a full slate of syndicated talk and news programs. The station formerly known as The Sports X will keep a former brand host Mark Zinno for a Monday morning program.
“We are excited to announce the return of Rush Limbaugh, Glenn Beck and Fox News, among many other great names, to the Atlanta market,” said David Dickey, President. “These voices have entertained and informed generations of Atlantans, and will now continue to do so on XTRA 106.3FM and streaming on the XTRA app. Atlantans deserve great options for their news and information. We are proud that we can deliver this popular content to millions of listeners who feel they’ve been disenfranchised by recent programming shifts.”
