Memphis Made Brewing Company is partnering with 98.1 The Max and Ajax Distributing to help hospitality workers in Memphis. Memphis Made is canning some of its Fireside beer in special 98.1 The Max cans with a portion of the sales going to the Memphis Food Industry Emergency Worker Assistance Fund.
As part of the promotion, 98.1 The Max is highlighting the beer as part of its “Let’s Toast a Maximum Rocker” feature at noon and 5 p.m.
“Our partnership with Memphis Made and Ajax is a natural fit,” Morgan Bohannon, Vice President and Market Manager from Cumulus Media Memphis, said. “98.1 THE MAX is truly Memphis made with local Memphis talent entertaining local Memphians daily. The opportunity to raise money for a great cause and put our name on a quality beer is the perfect partnership. We are excited to offer this product and help those in need at the same time.”
