ABC Audio and ESPN Audio have entered into a sales relationship that will have ABC Audio’s podcast network being represented by ESPN Audio’s ad sales team.
A press release from Wednesday states that the move reflects a strategic collaboration to further grow the podcast business across the Walt Disney Company.
ESPN Audio already handles ad sales for podcasts produced by FiveThirtyEight, National Geographic, and its own network. With the addition of ABC Audio, ESPN will now offer buyers and advertisers media investment opportunities for ABC Audio’s existing hits, including The Dropout, Ten Percent Happier, daily news show Start Here, Have You Seen This Man?, Truth and Lies: Jeffrey Epstein, and all forthcoming podcasts.
