Big Brands Are Doing It. Are You?

The Hispanic Radio Conference is proud to announce that the Association of National Advertisers (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM) will present a special session on “Reframing Marketing in the 21st Century” at this year’s Hispanic Radio Conference.

This is the first appearance by AIMM, marking an important milestone in Hispanic Radio Conference history, connecting attendees with a broader think tank of visionaries and marketing practices that are impacting their business today and in the future.

Now in its fourth year, AIMM has grown to 100 leading marketers from the ecosystem of advertisers, agencies, media, and research with one main goal: accelerating growth from multicultural and inclusive segments.

In this session. AIMM co-founder Carlos Santiago will share its impactful initiatives reframing marketing in the 21st century, demonstrating the value of culture in ads and programming through AIMM’s powerful new marketing tool, Cultural Insights Impact Measure™ (CIIM™), as well as inspiring CMOs to genuinely reflect all in their advertisements through #SeeAll. Find out what #SeeAll is all about when Carlos Santiago takes the stage at the Hispanic Radio Conference.

Carlos Santiago is a recognized strategist who has been guiding growth strategies backed by innovative research and econometric models to optimize and solve challenges in implementing multicultural, millennials, and total market opportunities.

Over the last 18 years, SSG has guided startup ventures to Fortune 100 clients such as AARP, AT&T, Blue Cross Blue Shield, CVS Health, Gatorade, Health Net, J&J, Home Depot, Humana, J&J, Kimberly Clark, McDonald’s, Nestle, Quaker, SNHU, Sparkling Ice, Sierra Club, Target, Ulta Beauty, Verizon, and Walmart, among others.

You won’t want to miss Santiago’s presentation, all part of an information-packed agenda that also includes:

• Emilio Estefan receiving the Medallas de Cortez Distinguished Leadership Award
• Gordon Borrell outlining the changing face of “advertising”
• Matt Sunshine with secrets on getting to decisionmakers
• NAB’s Gordon Smith chats with Hispanic leaders
• Timely discussions about the future of deregulation
• Podcasting potential
• Revenue streams you may not realize you have
• And so much more

Book your registration today. EARLY BIRD registration ends in less than two weeks.


Limited hotel rooms are available at a special conference rate. Reserve yours now!

Registration price goes up on February 29! That day will roll around sooner than you think, so register TODAY!

Hispanic Radio Conference
March 25-26, 2020


Please enter your comment!
Please enter your name here