Borrell Podcast: Content Is The New Advertising

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In the first episode of 2020, Gordon & Corey realize that Boomers and GenXers (their generations) are becoming a minority consideration in marketing decisions. In fact, the leading edge of Millennials will soon be in their 40s and are already having a profound effect on how marketing dollars are spent.

This first podcast of the New Year features an interview with youth marketing guru Matt Britton. Among his revelations: The key to reaching younger consumers is understanding that “content is the new advertising.”

Listen HERE.

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