In the latest episode of Math & Magic: Stories from the Frontiers of Marketing, Bob Pittman, Chairman and CEO of iHeartMedia, sits down with Procter & Gamble’s Chief Brand Officer, Marc Pritchard.
The pair discuss the company’s unique culture, how it has adjusted its marketing strategy in recent years, and why the company has made diversity a priority. Listeners can learn why P&G still lives up to its original motto: “pure goods at an honest price.” Pittman also finds out how the company has grown to a workforce of 47% women managers, and why rediscovering audio has helped P&G create more effective advertising. Plus, listeners can hear why Pritchard considers himself an introvert, what his daily mantra is, and why “coming out” as a Mexican-American was so important for P&G.
You can listen to the show HERE.
