iHeartMedia and Einhorn’s Epic Productions, an entertainment creative house, have partnered up to roll out a slate of iHeartRadio Original Podcasts that will feature strong female characters and compelling storytelling designed to appeal to the young adult audience.
The first podcast will be a scripted teen political thriller called Daughters of DC, to be released in the fall of 2020 in advance of the presidential election and distributed through the iHeartPodcast Network. The story takes place in an elite Washington, DC, school where four friends share their deepest, darkest secrets on a private audio group chat. When the girls, all from diverse and influential political families, are hacked, they’re thrust into a twisted government conspiracy that threatens to expose some of the world’s most powerful people.
“The Einhorn team is one of the strongest creative shops we’ve worked with in podcasting – and their goal is nothing less than building entire universes from scratch – like Marvel and DC have done in the past,” said Conal Byrne, Head of Podcasting at iHeartRadio. “What’s more, Einhorn’s aim is to accomplish this while staying loser-focused on a female young-adult demo, with powerful new female heroes at the center of the stories. We think the potential there is massive, the mission is important, and wanted to support it in any way we could.”