In Episode 11 of the Borrell Podcast, hosts Gordon and Corey talk to Brian Wieser — the “most quoted man in advertising.” As Global President, Business Intelligence for the largest ad agency on the planet (GroupM), when Wieser speaks, buyers listen.
As we head into 2020, here is what he sees:
• Overall ad forecast: +4%
• Media now an “optional” buy
• 8 cos. drive digital ad buys
• Political is propping up TV.
This episode features a 15-minute interview with Wieser discussing his latest forecasts — and, of course, the guys’ own take.
